The popular condom maker Durex got their website busted this morning with the tweet about its movement into a brand new product, which is making their own brand Durex Jeans – denim jean.
The video teaser released in the company official website handle @durexindia could be seen revealing the Bollywood actor Ranveer, who is also Durex India’s brand ambassador trying the first pair out.
“We are launching Jeans! And Ranveer’s gonna be trying out his first ever. Excited? Well, that’s our speciality! #DurexJeans – the tweet reads along side the teaser.
In a sponsored post in advertising and marketing publication, Brand Equity, a company official was quoted as saying: “We’ve got the world’s best designers to draw out the very essence of Jeans keeping with the Durex style right down to the signature blue color and the ’twill’ texture of the surface which gives strength and elasticity, the driving elements of the power and pleasure that come with it.”
Various media platforms are busting to the latest revelation.
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